Kelly and Erica are the owners of Merch Northshore, a trendy women’s clothing boutique in the North Shore district. When Erica moved downtown, she saw that there was a need for a women’s boutique that was economically priced. That’s when Erica and Kelly set out to make it happen.
The grand opening of Merch Northshore was in May of 2013.
Unlike many stores in the area, Merch Northshore has a large selection of different styles and a wide range of prices. They have price points for everyone, ranging from $30 to $200, depending on the occasion you’re shopping for. They believe their superb customer service sets them apart from the rest.
Merch carries many unique clothing lines to the scenic city including B.B. Dakota, Nick & Mo, and BCBG. They take pride in being the only store in the south that carries Show Me Your Mumu. The team at Merch Northshore travels out to Las Vegas regularly to find new lines and trends to bring back to the boutique. They realized that there are many more diverse vendors on the West Coast and they’ve found an edge up through bringing back those designer’s items which previously could not be found in Chattanooga.
Their goal is to make Chattanooga trendier and be on point with the current trends. Erica says Chattanooga is usually 6 months to a year behind what is trending and Merch hopes to change that.
Stop by this week and see for yourself! Merch Northshore is located at 105 North Market Street, Suite 125 which is right across the parking lot from Taco Mamacita.